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Crayta press release key art

Crayta Announcement

Unit 2 Games’ Crayta aims to make game creation and publishing fun for everyone, and opens pre-alpha community programme!

13th September 2018, Leamington Spa, UK.

Independent video game studio Unit 2 Games today revealed its mass-market collaborative game creation and publishing platform – Crayta. It also issued a call for people interested in making games to join its pre-alpha community programme.

Harnessing the power of Unreal Engine 4, Crayta will provide an intuitive, flexible and accessible suite of creative development tools, with an appropriate entry point for people of all ages, experience, ability and background. The UGC-powered, ‘free-to-play’, social creation platform will also be underpinned by a comprehensive publishing and discovery infrastructure that encourages and rewards creativity, community support, and collaboration.

CEO of Unit 2 Games, Richard Smithies, explains the vision for the project: “Games creation requires people to have a variety of highly technical skills. They have to understand and be able to use the available software, know how to publish and support their game once it’s out, and be able to promote their creations and find a fan base. The current landscape largely offers these elements individually, but with Crayta we’re combining them all into one free-to-access, streamlined ecosystem. Our dream is to make game-making accessible and fun for everyone.”

Unit 2 Games was formed in late 2017 and has been working behind closed doors on the ambitious project for the last year. Its team includes over 30 highly experienced developers and live operations staff, many of whom have worked together for over a decade and played a key role in a previous 4-year server-based, UGC-driven project that had a budget in the tens of millions of dollars.

Development on Crayta has already progressed considerably, and a small group of players from around the world has been collaborating with the Unit 2 Games team for several months. The studio is now actively looking to expand that team by launching its pre-alpha community programme. Anyone interested should apply via crayta.com.

Crayta will be shown behind closed doors at EGX in Birmingham, UK next week and the team is available for trade and consumer media appointments.

More information and latest news about the project can be found here:

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For all media enquiries, please contact Natalie Griffith at Identity Spark on or +44 (0)7914 840004.

ABOUT UNIT 2 GAMES:

Formed in late 2017 and based in Leamington Spa in the UK, Unit 2 Games was founded and is run by former Radiant Worlds and Blitz Games Studios Chief Operating Officer, Richard Smithies, alongside a senior-level team many of whom have worked together for over a decade. They bring skills and experience from operating server-based, creative sandbox adventure SkySaga, cancelled by publisher Smilegate in the summer of 2017 following a change of direction by the Korean company. Radiant Worlds went on to sell much of the studio to Rebellion Developments for an undisclosed multi-million pound sum, enabling Unit 2 Games to be formed and funded personally by Smithies. The studio is now building UGC-powered collaborative game creation and publishing platform Crayta and has grown to over 30 staff, following an additional round of investment.